For a long time, our economy system has been ‘linear’. Linear economy extracts raw materials from the environment, expends enormous quantities of fossil fuel energy shipping, processes these raw materials and elaborates useful products, producing after its use tones of waste. Every year in the EU, nearly 15 tonnes of materials are used per person, while each EU citizen generates, on average, more than 4.5 tonnes of waste annually, almost half of which is disposed of in land fill sites.

To ensure that in the future there are enough raw materials for food, shelter, heating and other necessities, our economy must become circular. The circular economy works by keeping raw materials and products in productive loops for as long as possible. The Circular economy offers an opportunity to reinvent our economy, making it more sustainable and competitive. This will bring benefits for European businesses, industries, and citizens alike.

Household appliance sector is one of the biggest sector in Europe contributing to the European GDP in 54 billion Euros per year but at the same time, it produces around 9 million tones of discarded equipment each year and 3.2 million tones of the discarded equipment is treated each year under the WEEE Directive (Directive 2012/19/EU of the European Parliament and of the Council of 4 July 2012 on waste electrical and electronic equipment) and other waste legislation.